A portfolio of pipeline, not pitch decks.

Eko's interactive video tech was powerful but confusing. Prospects didn't get it, and the company was leaving conversions and credibility on the table as it pivoted from entertainment to B2B eCommerce.

Led a full brand refresh to reposition Eko as the conversion-driving tool it actually is. Partnered with product and creative teams, informed by sales feedback and demo calls, to turn complex tech into a clear story for DTC brands. Overhauled the website with sharper messaging, a streamlined UI, and a high-impact visual showing exactly how interactive video supercharges product pages.

A sleek, strategic brand presence that didn't just look better — it converted better. Once people understood the product, they wanted it.

Eko's early content missed the mark. Despite efforts to explain interactive video and educate prospects, the messaging felt too technical and feature-first — and failed to connect with what marketers actually cared about.

Flipped the script. Instead of pushing product specs, we leaned into Eko's founding DNA: storytelling. Reimagined the approach through emotional, product-driven storytelling and brought it to life as an interactive content experience — embedding demo requests inside the experience itself for engagement and behavioral insight.

Added nearly 2,000 new leads to the database, with 5% requesting demos directly through the interactive content and flowing into the nurture-to-sales pipeline. Engagement rose and the content finally felt like Eko.

Feedvisor had a content goldmine that wasn't paying off. The database was a mess, email campaigns were sporadic, and thought leadership content that could rival any industry giant wasn't converting readers into qualified pipeline.

Gutted and rebuilt the CRM infrastructure, cleaning up years of messy data. Reimagined the email approach — ditching spray-and-pray for sophisticated, behavior-triggered nurture flows. Built segmented campaigns that met buyers where they were, and rewrote templates from corporate-speak into conversational, benefit-driven copy that felt personal, not robotic.

Email went from an afterthought to generating over 40% of qualified leads month over month — a predictable pipeline engine that sales teams actually trusted.

Marketing videos that look good are easy. Marketing videos that drive action are not. Across product launches and brand storytelling, the bar was the same: turn viewers into customers.

Concepted, scripted, directed, and produced high-performing marketing videos for product launches, brand storytelling, and lead-gen commercials. Each piece was built to educate fast, land an emotional hook, and move prospects toward trial or demo.

Launch films that quickly educated prospects on key features and real-world impact, plus a Headsprout lead-gen commercial that earned an 18:1 return on ad spend across YouTube and web placements.

Science A-Z needed more trial signups. A standard landing page wasn't going to move the number — the product needed a way for educators to actually experience it.

Built an immersive Discovery Museum experience instead of a landing page. Led content strategy and creative end-to-end, then ran a cross-channel campaign spanning VIP invites, email flows, Instagram filters, landing pages, and paid ads. Wrote and directed demo videos and commercials that showed — not told — what made Science A-Z different, partnering with designers, PMs, sales, and events to bring it all to life.

Over 12,000 signups in two months and a 2x year-over-year sales boost.